Recommended textbooks for this unit, available from Amazon:
Official Edexcel Textbook
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1 Affluence and conformity, 1955–63
Urbanisation and affluence: the changing nature of cities; expansion of the suburbs; highway development; growing ownership and use of cars; white collar jobs and service industries; consumerism and domestic technology.Cultural conformity and challenge: suburban conformity and social change in film and TV; advertising; the challenge of teenage culture and music; ‘beatnik’ culture.
The civil rights movement, including the Montgomery and Birmingham protests; the impact of the Washington march; the Ku Klux Klan and White Citizens’ Committees.
Kennedy’s New Frontier: social welfare and unemployment programmes; environmentalism and expansion of the National Park system; the Peace Corps; the space programme; extent of Kennedy’s domestic achievements.
2 Protest and reaction, 1963–72
Civil rights: the significance of Malcolm X, Black Power and the Black Panthers; King’s changing priorities, including the campaigns in Selma and Chicago; King’s achievements and the impact of his assassination; the work of Cesar Chavez.Protest and personal freedom: student protest; counterculture and its key features; the growth of the women’s movement; the impact of sexual liberalisation; the origins of gay rights.
Johnson’s Great Society, 1964–68: tackling poverty and unemployment; improving housing and education; Medicare and Medicaid; civil rights laws; Johnson’s achievements.
Reactions to the counter-culture, 1968–72: the rise of the ‘silent majority’; the role of the media in influencing attitudes; the impact of events in Vietnam and at Kent State; Nixon’s appeal and his attack on the Great Society.
3 Social and political change, 1973–80
The crisis of political leadership: the impact of Watergate on politics and the presidency; Ford, Carter and a new style of leadership; growing political disillusion, including the impact of the Iranian hostage crisis; the political impact of environmentalism.The impact of economic change on society: the effects of inflation on family incomes; the growth of homelessness; the oil crisis and the end of cheap energy; the impact of foreign competition; the response of the government.
Changing popular culture: business interests in sports; the fragmentation of popular music; contradictions in film and TV, including the depiction of political and social tensions and a return to escapism; developments in news media.
The extent of progress in individual and civil rights: the political and social impact of Roe v. Wade; women’s rights; workers’ rights; gay rights; Native American rights and the impact of Red Power; the status of black Americans.
4 Republican dominance and its opponents, 1981–92
New directions in economic policy: the impact of Reagan’s policies on workers and the family; the trade and budget deficit; the significance of Bush’s decision to raise taxes.The Religious Right and its critics: the promotion of traditional values; campaigns against abortion and homosexuality; Nancy Reagan’s ‘Just Say No’ campaign; the growth of bitter political divisions and their significance.
Cultural challenge: trends in youth culture; the impact of technology on popular culture; the growth of cable television and the influence of MTV; the impact of the AIDS crisis; controversial social issues in film and television.
Social change: the changing status of ethnic minorities; the impact of black American success in politics, business, sport and popular culture; the extent of racial tolerance and integration by 1992; the impact of women in politics and the workplace; the changing status of women by 1992.
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